persuasion The vice president decides control and coercion do not provide the best outcomes. Next he considers compliance. If he offered incentives, benefits, or rewards, it would be a winwin situation, right? Suppose each employee who donates $100 gets an extra two weeks of paid vacation. The problem is, once the incentive is gone, compliance will also disappear. He might get the $100 this time, but what about the next time he asks for a donation? This method is still only a temporary fix because the employees will be conditioned to always expect a reward for their compliance. The vice president next considers cooperation. He could spend time with the employees explaining why this charity is so important and how it would be a great honor for them to participate. He could convince, encourage, or "sell" with logic, emotion, and information to donate to this worthy cause. Now, armed with the tools of effective persuasion, he's onto an approach that will have lasting, positive results. As long as the employees feel he is telling the truth and acting in their best interest, they will be open to his proposal. Finally, the vice president considers the top form of persuasion: commitment. If he has a great reputation and relationship with his employees, there will be mutual respect, honor, and trust. These conditions will enable the employees to comfortably make out their $100 checks. They know the vice president is a man of honor who would never ask them to do anything that would not be in their best interest. They can commit to him because they feel he is committed to them. Commitment is the highest ideal of Maximum Influence because its impact is the most permanent and farreaching. Your reputation as one possessing integrity, honor, trust, and respect will continuously inspire commitment from everyone you seek to persuade. The Formula: Twelve Laws of Maximum Influence Getting people to do what you want and, at the same time, to enjoy it is not an accident or coincidence. You must use techniques based on the proven laws of persuasion and influence to achieve such results. As you master these techniques, you'll experience predictable control and influence over others. Professional negotiators, sales professionals, and upper management professionals around the world use these twelve laws. They are the same princi pies that help thousands of people gain control of their lives япЛ financial futures. Mastery of all the twelve laws is crucial fo M Influence. I promise that if vou read this hnnl, л Maximum acquired knowledge, it will not be Ion befoeyou fi„7 pletely different position than vou are tod v Yon 7 f3 COm act. upon. You will speak and be heardu The Twelve Universal Laws of Power Persuasion Thinking is the hardest work there is, which is probably the reason why so few engage in it. -HENRY FORD AS THE SPECIES WHOSE THINKING ABILITY supposedly separates us from the animals, we really don't spend much of our life reasoning. persuasion