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persuasion Introduction I LOVE TO FIX PEOPLE! I draw genuine pleasure in helping others achieve success and fulfill their dreams. I have committed many years of my life to studying the path to success, and have trained, coached, and mentored thousands of people. Early on, I learned that persuasion is one of the most important skills to develop if you truly want to be in control and achieve all you can in life. After learning this profound lesson, I decided to dedicate my life even more specifically to the study of persuasion and influence because I knew it was the only way I would realize my loftiest dreams. I now see that persuasion permeates daytoday life, influencing hundreds of decisions large and small. I can't even imagine carrying on my daily routine without my sharply honed persuasion skills! For example, how can someone be an effective manager or parent without persuasion skills? I have worked for many corporations and have seen time and time again the old style of management: Do it or you're fired. Sure, this results in shortterm compliance, but it also results in longterm resentment, mistrust, and anger. .And it definitely does not result in effective, winwin persuasion, either in the short or long term. So, I dedicated my life to finding the true, honorable, winwin forms of persuasion, motivation, and influence. Here, within these pages, lie some of the gems I've learned about helping others become better people and achieve more in their lives-while they in turn improve the lives of others.
Why go through life doing things you hate to do? Why lose spark and energy as life progresses? Life should be full of excitement, enthusiasm, and vitality! These traits are not reserved just for children. When you find your passion, your calling in life, then you will once again possess these traits. The missing ingredients for most people are contained in Maximum Influence. Learn them, use them, and you'll change your world. Maximum Influence contains thousands of hours' worth of academic and scientific research with handson models and examples. Over the years, I Maximum Influence are designed for anybody who relies on the power of persuasion in his or her career. It is an absolute must for sales professionals, business managers, marketers, advertisers, lawyers, fundraisers, politicians, nonprofit enterprises, or anyone who wants more control over their income, their job, and their life. Applying these skills makes the difference between hoping for a better future and having a better future. As you effectively apply the principles taught in this book, the results you desire will come with greater speed and less effort. Persuasion and influence have changed a great deal in the past twenty years. If you are involved in any kind of persuasion, your consumer, your prospects, and your customers have changed. They are bombarded with more than five thousand persuasive messages a day. Your prospect is better educated and more skeptical than ever before. persuasion