persuasion Never let obstacles in life take your eyes off your goals. The next "P" is personal development. All top producers have a personal development program. There is a direct relationship between your personal development program and your income. Personal success expert Brian Tracy says, "If you can get yourself to read thirty minutes a day, you're going to double your income every year," and I know from personal experience that this technique works! Most homes valued at over a quarter of a million dollars have a library. Studies consistently demonstrate that those who are learning and growing every day are more optimistic about life. They are more enthusiastic about where they're going and what they hope to accomplish. Those who aren't learning and growing every day become negative, pessimistic, and doubtful about themselves and their future. Turn your car into a university on wheels by listening to motivational tapes and CDs. When you're at home, turn off the TV and read a book. There are two ways to learn in life: You can learn by trial and error, attempting to figure things have read countless books and taken just as many training sessions and seminars. They all offered excellent key points on persuasion, motivation, and influence, but I could never find a source that combined the hundreds of scientific studies of persuasion and influence into a single, comprehensive catalog of persuasive principles, strategies, and techniques. They all had a few nuggets of wisdom, but I was looking for the gold mine. The Maximum out on your own, or you can learn from somebody else, who's already been there and done it before. Somebody has already figured out everything you need to learn about life, and written a book about it or put it on disk or tape. So invest in your future by investing in your personal development. Do you know the number one thing that will change someone's mind? It's the fourth "P"-passion. More than anything, passion will allow you to recruit the hearts and minds of your prospects. Do you have passion and heartfelt conviction for your product or service? We love people who are excited, animated, and full of passion. When you have passion for something you're excited about, you have zeal and you want to share it with the world. You're excited to convert as many people to your cause as possible. Passion alone can be effective in swaying opinion and getting people to support your product or service. Passion springs from a combination of belief, enthusiasm, and emotion. Find passion for your product and find joy in helping others enjoy it. The fifth and final "P"-and the one that comprises most of this book-is persuasion. Spend a little time each day learning and mastering the world of persuasion and influence. The basic premise of Maximum Influence is to get what you want when you want it, and in the process to win friends and to help people love doing what you want them to do. There is a big difference between presenting and persuading. persuasion