persuasion Anyone can spit out a list of features and benefits, showing off their product or service and pushing their products on people. By using Maximum Influence you draw people to you, and thus attract more customers-and more sales. We want you to get customers to beg for your product or service and win customers for life. And that's exactly what Maximum Influence strives to do. Test Your Persuasion IQ What Is Dissonance (audio) Universal Laws of Success For further information on any of the topics covered in this book, or to master the art of persuasion and influence, go to www.maximuminfluence .com, click on free reports and use the following keywords: Keywords Chapter 1. Power of Persuasion Chapter 2. Twelve Laws of Persuasion Free Persuasion Newsletter Chapter 3. Law of Dissonance Chapter 4. Law of Obligation Chapter 5. Law of Connectivity Chapter 6. Law of Social Validation Chapter 7. Law of Scarcity Chapter 8. Law of Verbal Packaging Chapter 9. Law of Contrast Chapter 10. Law of Expectations Chapter 11. Law of Involvement Chapter 12. Law of Esteem Chapter 13. Law of Association Chapter 14. Law of Balance Chapter 15. PrePersuasion Checklist Reading Nonverbals The 5 C's of Trust Scarcity Questions Perfect Speaking (audio) Psychology of Motivation Goal Mastery Form How to Increase Involvement Power of Praise How to Resist Persuasion Find Statistics Design Your Message The Power of Persuasion The most important persuasion tool you have in your entire arsenal is integrity. -ZIG ZIGLAR UNDERSTANDING THE THEORIES OF PERSUASION, motivation, and influence will put you in life's driver's seat. Why? Because everything you want, or will want, in life comes from these three simple concepts. Did you know that less than 1 percent of the world's population understand and can actually apply the twelve Laws of Persuasion? Therefore, as I reveal the secrets of influence and science of persuasion, you will be able to persuade and influence with complete accuracy. You will gain instant influence over others and inspire others to take action, all while getting exactly what you want from life. You will win people to your way of thinking and will empower yourself with an unshakable confidence. You will triple your prosperity in sales and marketing. You will become a captivating magnet of success. As you develop what I call Maximum Influence, others will be drawn to you as metal filings are drawn to a powerful magnet. Financial, social, and personal success will come to you. Gateways previously closed to you will swing wide open and the world of opportunity will beat a path to your door. The lifechanging skills and techniques described in this book are based on timeless, proven principles. They have been developed from countless hours of persuasion research and exhaustive studies into human nature. And now, for the first time, they are being unveiled to you. persuasion