persuasion Termed "bystander apathy," this effect occurs because, in almost any situation, the more people that are present, the more we feel a diffusion of responsibility. Our sense of social pressure is lessened when we feel that there might be any number of people more capable ot helping than we are. Have you ever been in a situation where, because of the numbers in your group, you didn't really give it your all? For example, maybe on an academic group project you weren't as diligent as you would have been had you been solely responsible for the assignment. Or, maybe you've helped push a stalled car to safety with some other people but didn't really push your hardest. When we find ourselves in groups, there is a diffusion of responsibility. Sometimes we don't know whether we should even involve ourselves in the first place, since there are so many other people who could take action. Have you ever seen someone pulled over on the side of the road, but you just kept driving along with all the other cars speeding by? When there are large numbers of people involved, we tend to assume someone else will respond and take action first, or we might conclude that our help is not really needed. One particular case in history stands out as a classic example of bystander apathy. Catherine Genovese, a young woman living in New York City, was murdered one night when returning home from work. The unfortunate truth of the matter was that, in a city like New York, her death was just another of countless murders. Consequently, the incident didn't receive any more coverage than a few short lines in the New York Times. Genovese's story would have remained an obscure and incidental case had it not been for the publicity given one additional fact of her killing. A week later, A.M. Rosenthal, editor of the New York Times, went out to lunch with the city police commissioner. Rosenthal asked the commissioner about another homicide in the area, but the commissioner, mistakenly thinking he was being asked about the Genovese case, revealed a shocking piece of information that had been uncovered by the police. Genovese's death had not been a silent, hidden, or secretive occurrence. Rather, it had been a loud, drawnout, public event. As her attacker chased her down and stabbed her three separate times in a 35minute period, thirtyeight neighbors watched from their apartment windows and didn't even call the police! Rosenthal promptly assigned a team to investigate this incidence of "bystander apathy." Soon after, the New York Times came out with a lengthy, frontpage article detailing the incident and the alleged reactions of the .neighbors: For more than half an hour, 38 respectable, lawabiding citizens in Queens watched a killer stalk and stab a woman in three separate attacks in Kew Gardens. Twice the sound of their voices and the sudden glow of their bedroom lights interrupted him and frightened him off. Each time he returned, sought her out, and stabbed her again. persuasion