persuasion This book teaches the twelve critical Laws of Persuasion and instructs you on how to utilize these cuttingedge persuasion strategies so you can gain the influence you need NOW. You'll learn how to make people instinctively like and trust you, something that might otherwise take you years to accomplish. No longer will you face the unexpected with fear or intimidation. Rather, you will confront it head on with credibility, control, and confidence Day in and day out, you will turn each challenge facing you into a winning situation. In short, you will be a master of your own destiny. Persuasion: The Heartbeat of Our Economy The power of persuasion is of extraordinary and critical importance in today's world. Nearly every human encounter includes an attempt to gain influence or to persuade others to our way of thinking. Regardless of age, profession, religion, or philosophical beliefs, people are always trying to persuade each other. We all want to be able to persuade and influence so others will listen to, trust, and follow us. A recent study by economists found that a whopping 26 percent of gross domestic product was directly attributable to the use of persuasion skills in the marketplace.1 Persuasion is the gas to our economy's engine. Think about it-$2.3 trillion of our gross domestic product comes from the skills of persuasion and influence. You rarely see large corporations downsizing their sales forces. Sales professionals are assets to the company, not liabilities. Master Persuaders will always find employment, even in the slowest of economies. The ability to persuade is power, for good or for bad. Think of all the people in your life who have persuaded you to reach higher and achieve greatness. Persuasive people keep kids off drugs, prevent wars, and improve lives. Of course, persuasive people also get kids on drugs, stir up wars, and destroy lives. We want to focus on the power of persuasion for the improvement and betterment of ourselves, our friends and families, and our communities. Let's face it, though: Most of us are not born persuaders. For the majority of us, the arts of persuasion and influence are not gifts we inherently possess. Sure, there are the stereotypical persuaders who are naturally friendly, outgoing, and sometimes loud. Research reveals, however, that some of the best persuaders are actually introverts. For many, the notion of becoming a Master Persuader means being forceful, manipulative, or pushy. Such an assumption is dead wrong. Tactics like these might get results for the short term, but Maximum Influence is about getting results for the long term. Lasting influence isn't derived from calculated maneuvers, deliberate tactics, or intimidation. Rather, proper implementation of the latest persuasion strategies will allow you to influence with the utmost integrity. People will naturally and automatically trust you, have confidence in you, and want to be persuaded by you. In short, they will want to do what you want them to do. persuasion